Hill Start Assist
WARNING: This page is about a different car, the 2014 Ford F-150. However, it is still accessible from the selected car via links, so may be relevant.
The hill start assist system is designed to assist the driver during hill-starts. Using the ABS, the hill start assist system holds the vehicle on an incline for a short time, allowing the driver to release the brake pedal and press the accelerator pedal without needing to use the parking brake.