WARNING: This page is about a different car, the 2024 Audi SQ8, 2024 Audi Q8, 2023 Audi SQ8, and 2023 Audi Q8. However, it is still accessible from the selected car via links, so may be relevant.
Courtesy of AUDI
-- Open the cupholder cover halfway.
-- Pull the trim -1- strongly with both hands in the direction of -arrow- off the cover -2- and remove.