WARNING: This page is about a different car, the 2024 Audi SQ7, 2024 Audi Q7, 2023 Audi SQ7, and 2023 Audi Q7. However, it is still accessible from the selected car via links, so may be relevant.
Courtesy of AUDI
-- Open the ashtray cover and remove the ashtray insert -1-.
-- Release the catches -2- with a screwdriver and remove the ashtray -3-.