WARNING: This page is about a different car, the 2024 Audi SQ7, 2024 Audi Q7, 2023 Audi SQ7, and 2023 Audi Q7. However, it is still accessible from the selected car via links, so may be relevant.
Courtesy of AUDI
-- Fold the center armrest up.
-- Grip the cupholder -1- at the positions shown in the image -arrows- and pull upward.