WARNING: This page is about a different car, the 2014 Volkswagen Beetle and 2013 Volkswagen Beetle. However, it is still accessible from the selected car via links, so may be relevant.
-- Installing the seal
Fig 1: Driving In Seal
Courtesy of VOLKSWAGEN GROUP OF AMERICA, INC.
-- Support the timing chain guard with the connections -arrows- on a secure backing and press in the new seal up to the stop.